Archive | Business

How To: Write Up a Creative Brief

You’ve probably heard that form follows function. That means you can’t create (or judge) a Design until you know what its supposed to do. A Logo/Ad/Brochure,/Web site/Package/ is only effective if it represents that which it’s meant to represent. Without accurate conveyance, its worthless. To understand the goals of your project we need a good Creative Brief. […]