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Archive | Graphic Design

How To: Write Up a Creative Brief

creative-brief
You’ve probably heard that form follows function. That means you can’t create (or judge) a Design until you know what its supposed to do. A Logo/Ad/Brochure,/Web site/Package/ is only effective if it represents that which it’s meant to represent. Without accurate conveyance, its worthless. To understand the goals of your project we need a good Creative Brief. […]

When logos look alike

carrier-ford-logos
It gets more and more difficult to create original logos. No matter how clever your idea, the chances are someone has come up with something very similar. Why is that? Here is a compilation of similar logos, showing them side-by-side so you can see what graphic designers face today. Sumpter & Gonzalez LLP and Stylegala […]